![]() Cocktail “hours,” often accompanied by a tinkling piano, were instituted to encourage patronage. ![]() According to one report in 1934 the new spaces attained a level of respectability by avoiding the old term “bar room,” preferring instead to be called cocktail bars, cocktail lounges, Persian rooms, palm rooms, and tap rooms. Upon repeal of Prohibition in the early 1930s, hotels and restaurants made plans to capitalize on cocktail drinking, ushering in the era of luxurious cocktail lounges that could attract women as well as men. Since bootleggers made more money from concentrated alcohol than wine or beer, cocktails rose in favor with both sexes. Women who had generally shunned drinking in public began to indulge. Later, during Prohibition in the 1920s when it became illegal to sell alcoholic beverages, drinking in the home, formerly rare, became common. In those times drinking in public was a male enterprise. Cocktails became popular after the Civil War and a regular pre-dinner habit in the 1890s. Far back into the 19th century, men enjoyed lounging at bars and tables in hotels and other places while they imbibed cocktails, along with cobblers, fixes, fizzes, flips, juleps, punches, slings, smashes, sours, and toddies. Neither cocktail lounges nor cocktails were new in the 1930s when both became quite popular.
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